15 Wondrous and Dynamic Photos from the World's Longest Drag Show
While the art of drag is under attack in some parts of the country, a group took to Portland, Ore., to show the beauty, humor, and importance of the art back before the International Drag Day back on July 16.
The city hosted the world’s longest continuous drag performance July 10-12, clocking in at 48 hours, 11 minutes, and 30 seconds. Drag-a-Thon was held from Monday to Wednesday at the famed Darcelle XV Showplace nightclub, and it was certified as the longest by Guinness World Records.
Moore From L.A.: Ron Herman Debuts New Look for 45th Anniversary
Speciality store retail is tough, but Ron Herman is 45 years young, as they say in Los Angeles and the landmark store is revealing a few nips and tucks and an exclusive anniversary collection to celebrate.
Zipeng Zhu's iconic type in a rainbow explosion for Harry's new shaving kit for Pride 2021
Harry's has always been a passionate advocate for the LGBT+ community, raising hundreds of thousands for relevant charities. For every set sold in this latest edition, Harry's will donate 100% of profits from the Shave With Pride set to The Trevor Project in the US and £10 from every purchased set and razor to The Albert Kennedy Trust in the UK.
Pride 2021: What to Buy in Support of the LGBTQ+ Community
In June, we wear rainbow. In honor of Pride, brands across the world are making it easier than ever to show love to them LGBTQ+ community this month. High-profile collaborations, artistic limited-edition capsule collections and exciting curated gift sets are being released throughout June in the worthy mission to reduce the stigma surrounding the queer community.
Karla Welch Gets Personal For Second Collaboration With Dockers
Karla Welch is a force to be reckoned with. The veteran stylist is the mastermind behind looks for Tracee Ellis Ross, Megan Rapinoe, Anita Hill, and Justin Bieber and responsible for both outstanding red carpet moments as well as elevating the scumbro aesthetic. Her latest collaboration with Dockers, her second outing with the label, is one that is close to her heart—which is how she seemingly approaches everything.
Dockers Unveils Pride 2019 Collection
In celebration of equality and pride, and in support of LGBTQ+ rights, the Dockers brand launches its second annual Pride collection. In honor of this collection, Dockers is making a donation to the Stonewall Community Foundation, a non-profit focusing on strengthening the LGBTQ+ community by making smart, values-driven investments in dynamic organizations, projects, and leaders.
Moore From L.A.: Can Dockers Shed Its Dad Pants Image?
Dockers, the brand that invented casual Fridays, dressed Homer Simpson and inspired a 1991 episode of “Seinfeld” that had Jerry handwringing about dating a woman who liked a TV commercial for the chinos, is making a fashion play.
Owner Levi Strauss & Co., which had one of the most successful initial public offerings of the year, is putting renewed focus on the brand, hoping to strike gold again, this time with khaki — and a little help from some stylish Los Angeles friends.
Dockers New Waterless Drop Celebrates 10 Years Of Saving Water
Dockers has long-stood for qualitative, timeless and long-lasting apparel, and it is now adopting this production method with the goal of cutting the amount of water used in areas of "high water stress" by 50 percent in the next five years.
Introducing Fall’s Coolest Denim, Courtesy Of Levi’s And Off-White
The artful subversion of icons is of paramount interest to Virgil Abloh at his young label Off-White... The latest style to be reinterpreted through his singular lens? Your favorite OG workwear brand. Abloh has partnered with Levi’s Made & Crafted for Fall to launch a covetable lineup of denim, making its debut on Off-White’s Paris runway...
Why This Denim Brand Is An Important Leader In LGBTQ Rights
During his time of advocacy and reform in San Francisco's famous Castro district, [Harvey] Milk led initiatives that would protect not just LGBTQ rights, but improve the lives of working mothers and promote the creation of low-cost housing for families across the city. So, it's meaningful that San Francisco-based denim brand Levi's partnered with the Harvey Milk Foundation to create a collection to help spread this message of equal rights that touches all communities, regardless of sexual orientation, race, religion, or gender.
Levi’s Gives An Undiscovered Denim Icon New Life
No doubt that when you think of the 163-year-old denim brand Levi's, the three numbers 501 aren't too far behind. And there's good reason for it. The iconic cut is an enduring classic with a rich history. It's been worn by everyone from blue-collar workers to rock stars.
But Levi's isn't built on just one style, and today it's focusing on a new three-digit fit that's just as iconic, even if it's not as well known to most—for now, at least.
DOCKERS
During my time at Dockers, we moved the social team in-house to reset the brand’s values, personality, and voice. Over the course of 3 years, we tapped into key data and insights to learn how to better connect with our consumers’ and users’ needs and behaviors in and ever-changing landscape. Over that time, we kept engagement rates within the industry benchmark of 4%, organically grew reach by upwards of 33%, and grew audiences by 50% - to name a few milestones.
C MAGAZINE
For C Magazine, we wanted to take an already beautifully curated publication and translate it to social audiences. KPIs and objectives were set to grow in all areas (followers, reach, engagement, traffic) and establish a cadence that brought the magazine to life. Within a short time, we were able to analyze insights to better optimize content and reach target audiences. By implementing better practices, we were able to engage C’s core audience, increasing overall engagement by 81%.
RON HERMAN
Known as LA’s destination specialty store since 1976, we wanted social to showcase the retailer’s unique, original assortment of sought after products. This meant resetting the brand value proposition, identifying consumer segments, and sharing content that was stylish and inspirational. By collaborating with key stakeholders, we were able to increase reach by 17% and drive traffic with click-through rates at 3% - above industry benchmarks.
PRESS PREVIEWS
PRODUCT LAUNCHES
PRODUCT LAUNCHES
Press previews to engage media and tastemakers and showcase upcoming collections, tease new product, and speak to brand initiatives.
PRODUCT LAUNCHES
PRODUCT LAUNCHES
PRODUCT LAUNCHES
Product launch events for VIPS aimed at generating buzz and driving engagement and traffic.
CULTURAL EVENTS
PRODUCT LAUNCHES
MEDIA ENGAGEMENT
Cultural events like Coachella (pictured) to reach targeted audiences and bring brand personality to life.
MEDIA ENGAGEMENT
CONSUMER ENGAGEMENT
MEDIA ENGAGEMENT
Media events to continue building relationships and rapport and speak to brand, products, and initiatives in intimate and personal ways.
CONSUMER ENGAGEMENT
CONSUMER ENGAGEMENT
CONSUMER ENGAGEMENT
Consumer events to bring product to key markets and build brand trust, affinity, and loyalty.
IMMERSION TRIPS
CONSUMER ENGAGEMENT
CONSUMER ENGAGEMENT
Immersion trips that bring media and VIPs to new and interesting markets, showing the global scale and reach of brands.
JIMMY
JIMMY is a lifestyle brand and product platform with a fondness for nostalgia and a drive for the future. We are aimed at mixing the classic with the unconventional and committed to providing products designed and developed for consumers confident in their sense of self and style.
Designed, developed, and responsibly made in the USA.
STONEWALL COMMUNITY FOUNDATION
Community is something I value in my personal life, and something I deeply believe should be at the core of any brand. My professional journey has given me the opportunities to meet and collaborate with incredible organizations, namely Stonewall Community Foundation. In partnership with Stonewall, I have built programs with the objectives of driving visibility and support for their invaluable work. As a result, funds were raised and forever friendships were forged. I continue to work with Stonewall Community Foundation, having them as a partner to my brand, JIMMY, as well as relying on them as a lighthouse to keep me accountable in my work in uplifting the LGBTQ+ community. Please check out Stonewall, and support if you can!